If you are reading this, you are likely already familiar with Seo. You have probably optimized your content, used keywords strategically, and applied schema markup to your website. However, let’s get past these things and talk about using the video transcript Seo to increase your Seo results. Adding audio and videos to the content already boosts it, but video transcription can maximize your content reach. Here’s how transcribing your content can elevate your overall content strategy:
Improves SEO
Search engines only index your content based on text. Therefore, it becomes difficult for you to properly rank audio and video files. However, by transcribing video and audio, you allow search engines to understand their context properly.
When your video content is also discoverable, you get chances to embed more keywords. Thus, the chances of appearing in search queries through keywords and search phrases also increase.
Enhances Accessibility
Content accessibility is an important factor, especially due to diverse audience availability. Transcribing your videos and adding captions makes your content accessible to people with hearing impairments. It will also help users who prefer watching videos without sound on their mobile. Video transcription means everyone can fully engage with your content, including those who don’t have the ability to hear. This improves user experience and also increases engagement.
Increases Audience Engagement
Engagement is a prime metric for any content, whether on a blog or a web page. Transcribing your videos and audio increases your audience, which further increases engagement.
This increase in engagement time positively impacts the SEO ranking of your site because longer time spent on a page signals the search engine that your content is valuable.
Expands Content Repurposing Opportunities
With audio and video transcription, it becomes easy to repurpose the content. You can transform a single video into multiple formats, such as blogs, articles, social media snippets, or newsletters. Businesses can extend the reach of a single piece of content across different platforms using this method. It’s a highly efficient way to keep your audience engaged without constantly creating new content.
Why Do Companies Need to Hire a Certified Company for Transcription Services?
Hiring a certified transcription company is so much more than just converting audio into text. Here are some reasons why businesses should trust certified professionals for their transcription needs:
Ensures High Accuracy
When you hire a certified transcription company, you get the accuracy that any automated tool cannot provide. Human transcriptionists are fluent language speakers, so they can translate complex terms, accents, and details perfectly. This is especially important in legal, medical, and finance industries, where a single mistake can lead to serious repercussions.
Industry Expertise
An experienced transcription company hires translators and interpreters with backgrounds in legal, medical, financial, digital marketing, and other relevant fields. They are efficient at handling the complexity of the topic and provide the same meaning and context as video. This expertise ensures that your transcriptions are accurate and relevant.
Security and Confidentiality
A certified transcription company will keep your data safe, secure, and confidential. You cannot trust how free and automated tools are using your data. For example, Medical and legal industry videos have sensitive information that can mislead people in case of a mistake. Professional companies follow strict security protocols and compliance standards to keep your data confidential.
Conclusion
Reaching out to a transcription company is a smart SEO strategy move. A company can transcribe your video not just into its original language but also into another language. This will attract an audience from other languages and countries.
Beyond Translation is a NAATI-certified transcription, interpreting, and translation company in Melbourne. We provide our services in more than 190 languages. Contact us with your project and get a quote now!